I help ambitious people and companies think clearly, act strategically, and build things that work.
About
I grew up in New York, opened a restaurant in Soho before I ever built a content strategy, and somehow ended up in Costa Rica raising two boys who have no idea how good they have it.
I spent several years as Managing Director of Digital at Sircle Media, a social media agency that grew significantly while I was there. I worked across content, social, and digital strategy for brands in CPG, hospitality, and tech. In 2021 I left to build my own things.
What drives me is the space between a good idea and something that actually works. I like finding the angle, shaping the strategy, and figuring out how to make it run. I've done that for brands, for agencies, and now for myself.
Right now, AI has changed what one person can build and how fast. I've been deep in that world for three years and it's made everything I do faster, sharper, and more ambitious.
Outside of work I'm a New Yorker at heart, a Michigan Wolverine by choice, and a dad first by every measure that matters.
Certified in AI by Wharton, DeepLearning.AI, and Google Cloud.
What I do
I help founders, executives, and teams think through brand, content, and AI strategy. Not theoretical. Practical, direct, and built around how you actually work.
The part that excites me is taking something from nothing to real. I've built a restaurant, brands, content systems, and products. Some that worked, some that didn't, all of which taught me something.
Content has been part of my life for twenty years. Short form, long form, video, audio, written. I know how to find the angle that earns attention.
Current projects
An outside-in review of how hospitality brands appear to potential guests before they ever book. Across search, social, reviews, AI assistants, and the full digital guest journey.
A boutique AI advisory helping brands and leaders actually use AI. The right tools, real workflows, content systems that scale.
A system that pairs a structured second brain with an AI chief of staff.
The history of sports in under sixty seconds. One era, one moment, one story at a time.
An evaluative travel publication for premium travelers. Decision-first editorial guidance on where to stay, when to go, what to book, and what's actually worth the money.
A 4-session, 1-on-1 coaching program that helps professionals get confident and effective with AI in 30 days. Communication, creation, automation, and a session tailored to your specific needs.
Built
No culinary school. No formal training. Just a 28-year-old who had been hosting people his whole life, opening a restaurant in Soho and figuring out the rest in real time.
Creative Solutions for Entertainment. Started promoting club nights at sixteen and spent the next decade producing events across New York and the Hamptons. New Year's parties, Thanksgiving Eve, after-prom nights, celebrity birthdays. Built a real business out of it before most people my age knew what that meant.
A podcast. 47 episodes. 40 questions about life, love, goals, and what people wish they had known sooner.
A sports, culture, and music podcast before podcasting was a thing. 190 episodes.
A book about going from physical to digital. On Amazon for anyone curious enough to look.
A monthly newsletter. Five years of curated things worth paying attention to.
A media brand built around the NBA Top Shot boom. A content site, a YouTube channel, and a show called Top Shot Shot Clock where guests answered questions on a 24-second clock. Early in the blockchain space before most people knew what an NFT was.
An AI-powered hospitality tool designed to help premium operators turn guest knowledge into thoughtful, personalized moments. Built a working prototype.
Content
Video across marketing, AI, brand strategy, culture, sports, hip-hop, and whatever else catches my attention.
DOT Today. One thought, usually five minutes or less, every single day since January 1, 2018. Over 3,000 episodes.
Let's talk